Privacy Policy

1. Who We Are

This Privacy Policy applies to Carr Mill Motors, located at The Beeches, 113 Carr Mill Road, Billinge, Merseyside, WN5 7TY. You can contact us at info@carrmillmotors.co.uk or by telephone on 01744 419379.

We are committed to protecting your personal data and respecting your privacy. This policy explains how we collect, use, and protect your information when you visit our website or contact us.

2. What Information We Collect

We may collect the following types of personal information:

• Enquiry and contact information — your name, email address, phone number, and message content when you contact us via our contact form or directly by email or telephone.
• Browsing data — your IP address, browser type, device type, pages viewed, and visit duration, collected automatically when you use our website.
• Page visit data — the pages you visit on this website and the time of your visit. This information is recorded on our own servers solely to help us understand how the website is being used. It does not identify you personally and is not shared with any third party.
• Cookies — small text files placed on your device to help the website function correctly. See Section 9 for details.

We do not collect payment card details. We do not require you to create an account to use this website.

3. How We Use Your Information

We use the personal information we collect to:

• Respond to your enquiries and provide information about vehicles we have for sale.
• Arrange test drives or viewings at your request.
• Improve our website and the services we offer.
• Comply with our legal and regulatory obligations.

Our lawful basis for processing your data is legitimate interests (responding to your enquiries and operating our business) and, where you have specifically requested something, contract performance. Where required by law, we will seek your consent.

4. How Long We Keep Your Data

We retain enquiry and contact information for up to 12 months from the date of your last contact with us, after which it is securely deleted. Browsing data collected automatically is retained for a shorter period in line with standard web server practices.

We may retain certain information for longer where required to comply with a legal obligation or to resolve a dispute.

5. Sharing Your Information

We do not sell, rent, or trade your personal information to third parties for marketing purposes. We may share your information with:

• Service providers — trusted third-party companies that help us operate our website and business (such as hosting providers), bound by confidentiality obligations.
• Legal or regulatory authorities — where we are required to do so by law or court order.

6. Third-Party Links

Our website contains links to vehicle listings on AutoTrader UK and potentially other external websites. When you follow these links, you leave our website and AutoTrader's (or the relevant third party's) own privacy policy applies. We are not responsible for the privacy practices of external sites and encourage you to review their policies before submitting any personal information.

7. Your Rights Under UK GDPR

Under UK data protection law, you have the following rights:

• Right of access — you can request a copy of the personal data we hold about you.
• Right to rectification — you can ask us to correct inaccurate or incomplete data.
• Right to erasure — you can ask us to delete your personal data where there is no legitimate reason to continue processing it.
• Right to restriction — you can ask us to restrict how we process your data in certain circumstances.
• Right to data portability — you can request your data in a structured, machine-readable format.
• Right to object — you can object to processing based on legitimate interests.

These rights are not absolute and may be subject to exceptions under applicable law.

8. How to Exercise Your Rights

To exercise any of the rights described above, please contact us at:

We will respond to your request within 30 days. We may need to verify your identity before processing your request.

9. Cookies

Our website uses a small number of cookies that are strictly necessary for the site to function correctly. These include session cookies used to keep you signed in to the administration area of the site. We do not use advertising, tracking, or third-party analytics cookies. We do record which pages are visited on our website using our own server-side logging — this does not use cookies and does not identify you as an individual.

You can control and delete cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain parts of the website.

10. How to Complain

If you are unhappy with how we have handled your personal data, please contact us in the first instance so we can try to resolve the matter. If you remain dissatisfied, you have the right to lodge a complaint with the UK's data protection regulator:

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be published on this page. We encourage you to check this page periodically. Continued use of our website after any changes constitutes your acceptance of the updated policy.